Personal Branding Case Study Marty Van Hill, Professional Speaker

Personal Branding Case Study Marty Van Hill, Professional Speaker Sorry to use another professional speaker in the case studies (tomorrow it wont be a professional speaker (for the BAD example), but this is a tactic that I learned of and thought OH MY GOSH THAT IS BRILLIANT! Yesterdays case study on Thom Singers series is here. Marty Val Hill is a professional speaker who talks about well, I really dont know what he specializes in.  I met him at the local chapter of the National Speakers Association. He told the audience (of speakers) that he ran a LinkedIn Group for who?  Speakers?  NO for the people who HIRE SPEAKERS! Marty OWNS the Group on LinkedIn called Meeting Professionals International (MPI).  Guess who joins that Group? His competitors, of course (well, many speakers dont see other speakers as competitors).  But also people who hire speakers meeting planners/professionals. Marty, as the owner, has access to almost 10,000 people in his space I dont know how many of those are decision makers and how many are other speakers, but even if there are 1,000 meeting professionals, that is a HUGE database that he has access to, as the owner. The point here is to figure out not who your peers are but who your audience is.  Who is it you want to impress people who you compete against (nothing wrong with that) or people who are in a position to hire you? And, as the owner of a LinkedIn Group he can send an announcement, which is essentially an opt-in newsletter that goes through LinkedIns system very, very powerful. This really is brilliant notice he formed the group back in 2007 my recommendation to you is to look for Groups on LinkedIn that you should belong to and if you see a gap, think about filling it! Do you think that Marty, as the owner of this Group, has positioned himself as a subject matter expert or thought leader? As they say in Utah: YOU BET! Personal Branding Case Study Marty Van Hill, Professional Speaker Sorry to use another professional speaker in the case studies (tomorrow it wont be a professional speaker (for the BAD example), but this is a tactic that I learned of and thought OH MY GOSH THAT IS BRILLIANT! Yesterdays case study on Thom Singers series is here. Marty Val Hill is a professional speaker who talks about well, I really dont know what he specializes in.  I met him at the local chapter of the National Speakers Association. He told the audience (of speakers) that he ran a LinkedIn Group for who?  Speakers?  NO for the people who HIRE SPEAKERS! Marty OWNS the Group on LinkedIn called Meeting Professionals International (MPI).  Guess who joins that Group? His competitors, of course (well, many speakers dont see other speakers as competitors).  But also people who hire speakers meeting planners/professionals. Marty, as the owner, has access to almost 10,000 people in his space I dont know how many of those are decision makers and how many are other speakers, but even if there are 1,000 meeting professionals, that is a HUGE database that he has access to, as the owner. The point here is to figure out not who your peers are but who your audience is.  Who is it you want to impress people who you compete against (nothing wrong with that) or people who are in a position to hire you? And, as the owner of a LinkedIn Group he can send an announcement, which is essentially an opt-in newsletter that goes through LinkedIns system very, very powerful. This really is brilliant notice he formed the group back in 2007 my recommendation to you is to look for Groups on LinkedIn that you should belong to and if you see a gap, think about filling it! Do you think that Marty, as the owner of this Group, has positioned himself as a subject matter expert or thought leader? As they say in Utah: YOU BET! Personal Branding Case Study Marty Van Hill, Professional Speaker Sorry to use another professional speaker in the case studies (tomorrow it wont be a professional speaker (for the BAD example), but this is a tactic that I learned of and thought OH MY GOSH THAT IS BRILLIANT! Yesterdays case study on Thom Singers series is here. Marty Val Hill is a professional speaker who talks about well, I really dont know what he specializes in.  I met him at the local chapter of the National Speakers Association. He told the audience (of speakers) that he ran a LinkedIn Group for who?  Speakers?  NO for the people who HIRE SPEAKERS! Marty OWNS the Group on LinkedIn called Meeting Professionals International (MPI).  Guess who joins that Group? His competitors, of course (well, many speakers dont see other speakers as competitors).  But also people who hire speakers meeting planners/professionals. Marty, as the owner, has access to almost 10,000 people in his space I dont know how many of those are decision makers and how many are other speakers, but even if there are 1,000 meeting professionals, that is a HUGE database that he has access to, as the owner. The point here is to figure out not who your peers are but who your audience is.  Who is it you want to impress people who you compete against (nothing wrong with that) or people who are in a position to hire you? And, as the owner of a LinkedIn Group he can send an announcement, which is essentially an opt-in newsletter that goes through LinkedIns system very, very powerful. This really is brilliant notice he formed the group back in 2007 my recommendation to you is to look for Groups on LinkedIn that you should belong to and if you see a gap, think about filling it! Do you think that Marty, as the owner of this Group, has positioned himself as a subject matter expert or thought leader? As they say in Utah: YOU BET!

When Your Personal Brand is Too Good Too Bad! - Personal Branding Blog - Stand Out In Your Career

When Your Personal Brand is Too Good Too Bad! - Personal Branding Blog - Stand Out In Your Career Talk about the power of a personal brand! Angela Ahrendts reputation is worth more than nearly any NBA star, the president of any country, and even Tim Cook â€" the CEO of Apple, where she now works. “Apples newly-recruited head of retail was paid more than $70 million in her first year with the company $60 million more than CEO Tim Cook. Angela Ahrendts, 54, was poached by the tech firm in May after eight years as Burberrys CEO, where she was the UKs highest-paid CEO with $26.3 million.” There’s a lot of idolatry when the media features Ms Ahrendts. From the Wall Street Journal: “Clothing-rack-slender at 6’3? in stilettos, she looks as much a part of the scene as the models Mario Testino shoots for her campaigns.” Quoting Linda Wachner, ““She was one of the few people who knew not to take things personally,” Wachner says. “She never flinched, never whined, never shirked. She was a class act, and I can’t say that about too many  people.” Quoting Andy Janowski, “Angela is very different, very modern, very human. She gets people to work harder than they ever have just by letting them know how important they are, how much the team relies on them.” That’s personal branding! That’s reputation making, visibility getting! This woman is described as having piercing blue eyes, using hand signals like an NFL referee to message her staff, and being a loving mother with a stay at home husband, who cried when she heard “Raindrops Keep Falling on My Head,” after she gave the commencement speech at her alma mater Ball State University. She is so down-to-earth meeting Her Royal Highness the Queen of England four times, was less impressive than hearing 70’s phenom BJ Thomas sing. This is a picture perfect personal brand. Until you go to Apple store and try to get something done by the employees now under her direction. Having bought Apple products for 29 years and hating the service for the same amount of time, I had high hopes. On Sunday morning my new iPhone 6 died. To truncate the dreaded Apple store experience I will condense the narrative to these two quotes from the I-could-care-less staff at Apple Store #108 in Century City â€" in the center of Southern California. From the busy bearded store manager: “No. We cannot help you. No, we do not have the staff or resources needed to handle the volume of people who have broken or non-working devices. No, there are no reservations available. No, you cannot wait. The waiting line is already too long.” From Roy, the liaison for Apple Century City business customers:   I can only recommend you drive around to all the other Apple stores in Southern California to see if they have a waiting line, since none have any appointments until Tuesday. He based that on the iPad he was hugging as were the other eight staff members assiduously avoiding eye contact with people milling in the store. So I would wait until Tuesday night, since that was the next available appointment. This was Sunday mid-day. I gather I must have purchased a toy not a business tool. Or maybe everyone knows to have another phone if you also have an iPhone? Of course, this is the problem with a great brand â€" corporate or personal. It has to deliver what’s promised, especially when so much publicity had gone out to create such an OMG impression of your talent and acumen. “According to Ms Ahrendts, she does not want customers to have to wait in long lines, become frustrated, and possibly end-up empty-handed if the product sells out at their local store,” per my fellow faculty member Ira Kalb in the HuffPo Blog. Here’s the facts. There’s only one thing worse than waiting for an Apple product that sells out. That’s actually buying an Apple product, and needing service at an Apple store. Perhaps Apple and Ms Ahrendts will take note.   Or reset their brands promise.

A Fabulous Challenge Pursuing A Career in Event Management

A Fabulous Challenge Pursuing A Career in Event Management To be honest, anyone can set up a gathering. However, setting up a well-organized, high-impact, memorable event is an entirely different ball game. To be honest, anyone can set up a gathering. However, setting up a well-organized, high-impact, memorable event is an entirely different ball game. Throughout my career in Marketing and PR, one of the roles that I enjoyed the most was attending and setting up events. Going into the job, I really thought that it was going to be a piece of pie. Boy was I wrong! Stay Up to Date A good friend, Dax Carnay, who is the Creative Strategy Director in a reputable events company  puts it very well: “Continue to learn. The industry is constantly changing. You can be good, you can be better than most people, but never consider yourself to be the best. There will always be something new and more creative than your last concept. There will always be a new medium and a new way of doing things.   Never think that the way you learned it and the experiences you got will be enough. Always be a doe eyed learner.” If you have ambitions of being part of the Events industry, it takes more than knowing how to create a Facebook event page. Get started working on these skills now so you can be on the top of your game when the opportunity comes.

AR Can Enhance Your Branding Strategy - Personal Branding Blog - Stand Out In Your Career

11 Ways VR/AR Can Enhance Your Branding Strategy - Personal Branding Blog - Stand Out In Your Career The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Add It to Video Content Experience Any video you produce with yourself in it, make it integrative to augmented reality as though you are sitting there with your audience members, while you discuss your topics in those videos. This will create the effect of being in the same room and make the viewer feel closer to you. John Rampton, Calendar 2. Create a Branded Avatar Create your own virtual avatar branded for your personal identity to be used in VR. Your avatar should be customized with features that make it stand out. Keeping your avatars as consistent as possible across various VR experiences is key. This way your avatar becomes more recognizable. You can also create a unique target marker that contains information on your personal brand. Jordan Edelson, Appetizer Mobile LLC 3. Organize Virtual Reality Office Tours For conferences we sponsor and have booths at, we created a virtual reality office tour. This tour features members of our staff, our rooms and the various things that make our culture fun (like video games and booze). These moments on VR help the people who watch (usually potential recruits) feel like they’re already part of a team. Kenny Nguyen, Big Fish Presentations 4. Try Facebook VR Hangouts A couple of months ago, Facebook released a VR hangout app where you can talk to your friends in virtual reality with avatars. Personal brands could create or join private networking rooms to chat with their community in real time. Syed Balkhi, OptinMonster 5. Dont Use It Just to Use It Ive seen it used in so many wrong ways, Im wondering if it is actually beneficial for personal branding. So many run with any trend and dont really study it first to see if it fits what they are trying to accomplish. Understand what it does first or there wont be any positive high-impact results. Murray Newlands, Sighted 6. Find a Problem, and Solve It VR and AR are, ostensibly, new technology. With infancy come problems that need solutions. In order to truly impact the VR and AR landscapes, find a way to solve common problems. The paperclip is a simple tool, but its become ubiquitous because of its ability to solve an issue almost everyone encounters; so create the virtual, or augmented, paperclip. Blair Thomas, eMerchantBroker 7. Use as a Creative Social Media Tool We’ve already seen agencies using Snapchat and Instagram in the last few years. Agencies can go even further with AR by implementing it into their current social media strategies. Adding creative filters and animations to everyday objects or products, while correlating to your brand values, can improve brand experiences. AR can be great for taking video and content strategies to the next level. Solomon Thimothy, OneIMS 8. Add AR to Your Business Card There are so many possibilities to use AR and VR for personal branding â€" it just requires a little outside-the-box thinking! For AR, you could create a business card with UBleam that allows users to scan it, and an augmented reality wheel with all your social media accounts appears. This makes it easy for potential business partners to click and follow you. Jared Atchison, WPForms 9. Stick to Something Easy Dont try to go above and beyond with this unless you have a talented video team that can accommodate this relatively new technology. If you have the ability to include VR or AR in your branding efforts, start small with something like an office walkthrough (if you have a cool spot). Once you begin to master the simpler videos, try to incorporate the technology into a virtual meeting. Bryce Welker, Crush The CPA Exam 10. Share Videos of Your VR/AR Experience Getting followers to actually engage in a VR or AR experience will be a challenge if they dont previously know what to expect. Be the first to share a virtual or augmented reality experience and you will benefit from being one of the first to do so. These technologies are very marketable because everyone is waiting to see how they will be used. Jump in and show your audience how you do it. Diego Orjuela, Cables Sensors 11. Add to the Spiderweb In advising founders and brands, I often tell clients to go ahead and voice their opinions on a particular technology and weigh in as to why, or why not, they will be using it. Even if it seems inapplicable, it is often good to tell your followers why you are taking a pass, or why you are embracing something that may seem counterintuitive. Before you know it, you may be a thought leader. Ryan Bradley, Koester Bradley, LLP

5 ways your summer job can develop your career skills - Debut

5 ways your summer job can develop your career skills - Debut This post was written by an external contributor.  Lucy Pegg explains how your summer job could prepare you for your future profession.   Summer jobs can seem dull or uninspiring. Whether youre working in a café or putting in the hours at a kids club, a summer job might top up your bank account, but it can seem far removed from your broader career plan. But whatever your job may be, youre sure to develop some valuable skills along the way Motivation to succeed If we’re being honest, summer jobs aren’t always that fun. Seasonal work means that instead of lazing about in the sun, you’re going to be ploughing through minimum wage labour inside. Use your summer job to motivate you to achieve your goals and  keep your career dreams alive, whether that’s working harder at university or really putting in extra effort when it comes to grad job applications. If your summer job does nothing else positive for you at least it can be the thought you use to spur yourself on to better things; onwards and upwards away from coffee making or hotel room cleaning. Leave the academic bubble This is easy to do, especially if you live in a student-saturated city. Your summer job is a chance to break out and meet people with different experiences. Not only is this refreshing, but it’s great at preparing you for the transition from academia to the workplace after graduation, where not everyone will live in the same secluded environment we get used to at university. Coping with boredom Sometimes adult life can be unavoidably uninteresting, and if you find yourself drifting off at work it can be a lesson in how to work through this. No matter what career you hope to get into later, it’s probably going to include some slightly dull moments alongside the exciting parts you’ve been anticipating; even astronauts must have to fill in some tedious paperwork or sit through a mind-numbing meeting occasionally! If you can handle the boredom of your summer job, just think how easy it will be to cope with those slow days once youre working full time! Skill building It’s surprising the places you can pick up employable skills, and your summer job will certainly be one of them. Whether you’re a beach lifeguard or temping as a receptionist, your summer job will undoubtedly test your teamwork, communication, reliability and people skills. That time the till stopped working and you had to find a solution is an example of problem solving. When you helped some customers who were struggling with their English, that’s you using your cross cultural communication skills. Fund your future A summer job is all about making a bit of extra cash, whether to save cannily or fund something nice. If you can manage to spare some whilst working, it can be a great way to invest in your future by funding some extracurricular courses. Whether you’d love to learn a language or want to grab yourself a specific professional qualification, consider how you can use your hard-earned summer money to get some employable skills that will pay off heaps in the career market. Now, whatever your job, at least you know this summer you developed your career skills, as well as earning some extra money. Connect with Debut on  Facebook,  Twitter,  and  LinkedIn  for more careers insights.

95% of Employers Using LinkedIn

95% of Employers Using LinkedIn If you are serious about managing your career, youve got to be on LinkedIn. Astudy released byJobvite (posted on UpMos blog)asked employers about their use of socialnetworks in sourcing employees. Here are the impressive numbers: 68% of employers are using social networks95% of employers are using LinkedIn to find candidates74% of employers are using socialnetworks because it is a low cost solution 66% of employers have successfully hired people using social networks If you combine your digital/on-line social network with face to face networking, it becomes an incredibly powerful combination.Plus, itsaves a lot of time. So how do youbecome found on LinkedIn? 1) Create a profilethat is well thought out (having a strategy iskey)2) Connect with people you know and who know you3) Join groups andsubmit articles as discussion itemsor partake in group discussions LinkedIn is not a job board it is about connectingwith professionals.It is a spring board that makes it easier to connect with people you want to meet, nurture relationships with, and learn from. There was a post on Career Rocketeer about networking. It addresses 11 key steps to networking andthe firststepwas connect with a past co-worker on LinkedIn. It actually goes into more detail on how someone did that in a meaningful way. Read that post to gain ideas on how to network the right way!

Worn Out Phrases in an Executive Resume

Worn Out Phrases in an Executive Resume Its funny how job titles have changed over the years. You know, titles like nurses aide are now called patient care representative and janitor is now called sanitation engineer. The newer job titles of the 1990s had all positions sound much more glamorous than they really were. Other phrases that were popular on resumes in the 90s were team leader, coordinator, communication manager, blah, blah, blah. Employers of today do not want to see those types of phrases on executive resumes. While you may very well have developed skills in these areas, it is important to word your resume a little differently so it wont sound as boring as the other resumes. Instead of using a catch-all phrase like the ones listed above, employers are now looking for pieces of information within your resume. You need to tailor your resume to be more specific about your skills and accomplishments. For example, team leader. Detail what you were a leader of or what you coordinated. Not just the phrase team leader. It is important to be much more creative with resumes because that more than anything else will make your resume stand apart from the rest. And with the job markets the way they are and more people competing for the same jobs, you have to have something on your resume that will catch the attention of a recruiter so they will stop and really read your resume. Resources and resume examples are available for you to help you transform your resume into a completely new one one that will stand apart from the crowd.